The Browns’ top NFL free agency targets as the 2025 offseason begins

As the NFL offseason begins, Cleveland Browns they are facing a critical point in their journey. After a disastrous 2024 campaign, the team must use free agency to address its glaring weaknesses. They must re-establish themselves as a competitive force. With a strong core in place but clear areas of need, this offseason provides a crucial opportunity for the Browns to redefine their direction and strive for playoff relevance.

Reflecting on a tough 2024 season

The Browns’ 2024 season was marked by missed opportunities and significant shortcomings. A 3-14 record prominent struggles in both offense and defense. Quarterback position was an obvious problem. They saw erratic play and turnovers that disrupted the flow of the offense. Defensively, despite occasional promise, the unit lacked the depth and leadership to deliver consistent performances. Entering the 2025 offseason, addressing the quarterback situation and other critical voids are non-negotiable. For example, Cleveland ranked 16th in time of possession, averaging 30:01 per game. Although not the worst, it did not satisfy the defense that gave up 25.6 points per game. That was 27th in the league.

To turn things around, the Browns need upgrades on both sides of the ball. Complicating matters, the team begins the offseason with a max deficit of -$24.54 million. Of course, creative cap management can relieve some of the pressure. However, this financial challenge highlights the uphill battle Cleveland faces. Deshaun Watson’s lackluster performance before his season-ending injury, defensive regression and Nick Chubb’s comeback cut short a major knee injury, along with a broken foot late in the season, left the roster with a ton of questions. It will take a significant effort to transform the Browns back into a playoff contender.

Here we take a look at the players who should be among the Cleveland Browns’ best NFL free agency goals when the 2025 offseason begins.

Stability below center

The Browns should target a veteran quarterback Kirk Cousins to bring stability under the center. Yes, he is not officially a free agent yet. However, Atlanta would have to release Cousins ​​before his $10 million cap hit on March 17. The experienced QB also has a connection to head coach Kevin Stefanski from his time in Minnesota. In addition, any contract would be offset by the $27 million owed to him by the Falcons. This makes it a cost-effective option. Cousins’ consistency in completion percentage and passer rating could provide the Browns with much-needed reliability on offense. He can also mentor a potential rookie quarterback.

Pass Rush support

The Browns should prioritize passing Khalil Mack to their defensive front. Despite being 34 years old, Mack is still a top player. In 2024, he recorded six sacks and two forced fumbles. Pairing him with Myles Garrett they would form a potentially dominant pass rushing duo. Aside from his production, Mack’s leadership and experience would bolster a defense that struggled with cohesion last season. His potential short-term impact makes him an ideal target to address Cleveland’s rushing inconsistency.

Strengthening the secondary

The Browns need reinforcements in the secondary, especially to complement Denzel Ward. Injuries and inconsistent performances have plagued the unit in 2024. DJ Reed, a versatile cornerback with elite coverage skills, could be the solution. Reed’s ability to play both outside and in the slot would add flexibility to the defense. Meanwhile, his tackle IQ and football quotient will deal with the team’s struggles in critical situations. Given the offensive firepower in the AFC North, securing a player like Reed is vital.

Star retention

Nick Chubb’s future in Cleveland is uncertain after a difficult 2024 season marred by injuries. Given the dwindling market for veteran quarterbacks, Chubb could be signed to a friendly contract. This may balance his desire to remain in Cleveland with the team’s financial constraints. Options include a one-year, incentivized “prove it” contract or a reduced long-term contract. At his best, Chubb remains one of the best running backs in the league. His return would provide a key boost to the Browns offense.

A roadmap for conflict

The 2025 offseason represents a critical point for the Cleveland Browns to rebuild and establish themselves as contenders in the competitive AFC North. By strategically targeting key free agents like Kirk Cousins, Khalil Mack and DJ Reid, and making smart decisions to retain players like Nick Chubb, the Browns can address their most pressing needs. With smart financial management and a clear vision, Cleveland has a chance to turn the page on a disappointing 2024 season and set itself up for future success. The coming months will define whether the franchise can rise to the challenge and deliver the winning football that Browns fans deserve.

A Browns fan base long accustomed to heartbreak deserves a team that can consistently contend. The 2025 offseason presents a rare chance to rewrite the narrative and give Cleveland the competitive edge it’s been missing. By targeting the right players in free agency and addressing glaring weaknesses, the Browns can finally begin to climb out of the AFC North basement and into the playoff conversation.